truniagen cell structure
truniagen cell structure


Scientists have known about the vital role of NAD for more than a century. We knew it was an essential coenzyme found in every living cell, and that our cells need NAD just as our bodies need oxygen. We also knew that lower NAD levels are linked to age, and in turn to the progression of age-related health problems. But what we didn’t know was how to get our cells to produce more of it.

In 2004, Dr. Charles Brenner’s landmark study revealed that an overlooked form of vitamin B3 could increase NAD levels.

The possibilities of this new and better way to increase NAD levels were endless. In the two years following Dr. Brenner’s discovery, researchers scrambled to find enough nicotinamide riboside (NR) to test. Although this vitamin is found in nature, it is virtually impossible to extract in large enough quantities for research or supplementation. We realized that if we wanted to uncover the immense potential of higher NAD levels, we needed to find a way to make more NR.

So we did.

By 2013, we successfully created NIAGEN®, a nature-identical form of NR. We licensed the patents, supported the science, manufactured NIAGEN®, tested it, and ran the clinical trials to verify its safety and efficacy. And now with TRU NIAGEN®, we’re bringing this groundbreaking vitamin directly to you, so everyone can experience the true benefits of higher NAD levels.

Discover the remarkable possibilities of this vitamin for yourself, straight from the scientists who uncovered it.

Scientific Advisory Board

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    Charles Brenner, Ph.D.

    Head of Biochemistry
    University of Iowa

    World's Foremost Authority on NAD Metabolism

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    Roger Kornberg, Ph.D.

    Professor of Structural Biology
    Stanford University

    Nobel Prize Winner, Chemistry

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    Rudolph Tanzi, Ph.D.

    Kennedy Professor of Neurology
    Harvard University

    Leading Alzheimer's Researcher, TIME 100 Most Influential 2015

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    Dr. Bruce German, Ph.D.

    Chairman of Food, Nutrition, & Health
    University of California, Davis

    Leader in Food, Nutrition, & Wellness Innovation

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    Dr. Rob Beudeker, Ph.D.

    Vice President of Innovation, DSM

    Leader in Human Health & Nutrition Innovation

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    Dr. Matthew Roberts, Ph.D.

    Innovation Executive
    Abbott, Nestle, NBTY

    Senior Scientific Advisor, Nestle Research Center

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    Sir John Walker FRS, FMedSci

    Emeritus Director & Professor
    MRC Mitochondrial Biology Unit, Cambridge

    Nobel Prize Winner, Chemistry

Leadership Team

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    Frank Jaksch

    Executive Chairman

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    Rob Fried

    Chief Executive Officer

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    Troy Rhonemus

    Executive Vice President

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    Amy Boileau, Ph.D., RD

    Vice President of Research & Development

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    Kevin Farr

    Chief Financial Officer

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    Mark Friedman

    General Counsel & Secretary