The TRU NIAGEN Story
Scientists have known about the vital role of NAD for more than a century. We knew it was an essential coenzyme found in every living cell, and that our cells need NAD just as our bodies need oxygen. We also knew that lower NAD levels are linked to age, and in turn to the progression of age-related health problems. But what we didn’t know was how to get our cells to produce more of it.
In 2004, Dr. Charles Brenner’s landmark study revealed that an overlooked form of vitamin B3 could increase NAD levels.
The possibilities of this new and better way to increase NAD levels were endless. In the two years following Dr. Brenner’s discovery, researchers scrambled to find enough nicotinamide riboside (NR) to test. Although this vitamin is found in nature, it is virtually impossible to extract in large enough quantities for research or supplementation. We realized that if we wanted to uncover the immense potential of higher NAD levels, we needed to find a way to make more NR.
So we did.
By 2013, we successfully created NIAGEN®, a nature-identical form of NR. We licensed the patents, supported the science, manufactured NIAGEN®, tested it, and ran the clinical trials to verify its safety and efficacy. And now with TRU NIAGEN®, we’re bringing this groundbreaking vitamin directly to you, so everyone can experience the true benefits of higher NAD levels.
Discover the remarkable possibilities of this vitamin for yourself, straight from the scientists who uncovered it.
Charles Brenner, Ph.D.
Head of Biochemistry
University of Iowa
World's Foremost Authority on NAD Metabolism
Roger Kornberg, Ph.D.
Professor of Structural Biology
Nobel Prize Winner, Chemistry, 2006
Rudolph Tanzi, Ph.D.
Kennedy Professor of Neurology
Leading Alzheimer's Researcher, TIME 100 Most Influential 2015
Dr. Bruce German
Chairman of Food, Nutrition, & Health
University of California, Davis
Leader in Food, Nutrition, & Wellness Innovation
Dr. Rob Beudeker
Vice President of Innovation, DSM
Leads innovation program for Human Nutrition and Health at DSM
Dr. Matthew Roberts
Abbott, Nestle, NBTY
Senior Scientific Advisor, Nestle Research Center
Chief Executive Officer
President & Chief Operating Officer
Executive Vice President
Amy Boileau, Ph.D., RD
Director, Scientific Affairs
Chief Financial Officer
General Counsel & Secretary